Jerusalem, Israel, 10 February,
2006
eBIZ.mobility has introduced a new robust Age
Verification Feature to its OneTouch™ On-Line Purchasing that will give
mobile operators the ability to enforce age limitation regulations on
digital content in real-time.
With OneTouch, consumers can easily purchase digital content on-line without
fear of identity theft and credit card fraud; service providers increase
their profits from payment processing; and content providers increase their
profit margins and reduce 'revenue leakage'.
According to analysts, the market for digital content downloads will surpass
$11.5 billion by 2009. And the world's mobile phone giants are getting into
the action.
However, growth, especially in the American market, has been held back due
to lack of effective technology for age verification for underage consumers.
The new Age Verification Feature is an industry first, allowing parents to
exercise effective parental control assuring that their kids are downloading
only "age-appropriate" content. eBIZ.mobility's Age Verification Feature
can also be used to set and enforce spending limits for kids. This feature
does not change the kids' downloading experience. Its presence is completely
transparent, and does not add any extra steps to the purchasing process for
allowed content. Once set, the age verification controls are enforced
automatically in real time on every transaction.
OneTouch, based on eBIZ.mobility's patent pending Federated Payment™
technology, is currently the only product that enables user authentication
and payment authorization in real-time between separate entities, like a
Telco and a content provider, who have no prior business relationship.
About eBIZ.mobility:
Established in 2003, eBIZ.mobility provides the only commercial solution,
OneTouch On-Line Purchasing, that enables consumers to purchase digital
content (such as ring tones, music, wallpapers, games, video clips),
anywhere on the web, via any electronic medium, and charge it to a billing
account with their service provider (Telco, ISP, ITSP, or Mobile Operator).
For more information:
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