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New Payment Plugin Monetizes Facebook Applications Worldwide

A new payment processing plugin from OneTouch Online PurchasingTM allows Facebook application developers to profit from global sales.

Bet Shemesh, 25th May, 2009 - eBIZ.mobility Ltd. announced today the addition of a new Facebook payment plugin for their OneTouch Online Purchasing payment processing system.

The new payment plugin allows application developers to monetize their Facebook traffic in 26 countries by adding an alternative payment option into their offerings.

Since Facebook began allowing third-party applications on its platform two years ago, over 52,000 applications have been added by developers eager to reach the worldwide Facebook customer base of over 200 million users. According to Facebook, over 70% of Facebook users interact with platform applications each month.

While application developers can use the new Facebook payment plugin to process payments of any amount, the new system is predominantly designed to process global micropayments profitably. Using the system, consumers can make purchases from any location without using a credit card and while keeping their personal information completely private.

According to Jeremy Kagan, eBIZ.mobility's CEO, micropayments are reinventing the online monetization model.

"OneTouch Online Purchasing is very excited to be in a position to take full advantage of the micropayment revolution internationally. More than 70% of Facebook users are based outside the USA, and now every application that's built for Facebook can be quickly and easily monetized worldwide, guaranteeing that any customer anywhere in the world can purchase safely and effortlessly," said Kagan.

To see how the payment solution works in real time, sign in to Facebook and visit the OneTouch Online Purchasing Facebook Payment Plugin Demo.

About OneTouch Online Purchasing and eBIZ.mobility
Established in 2003 by experts from the telecom and financial software industries, eBIZ.mobility is the creator and developer of the OneTouch Online Purchasing payment solution. By joining eBIZ.mobility's OneTouch community, Internet content merchants boost sales and reduce 'revenue leakage.'

OneTouch Online Purchasing enables consumers to buy digital content online without fear of identity theft or credit card fraud. Using OneTouch Online Purchasing, consumers simply charge an existing billing account with the participating telecom service provider, prepaid card or bank of their choice.

For further information, please visit www.onetouchpurchasing.com.

For more information contact:

eBIZ.mobility Ltd:
Debbie Benstein
Marketing Communications Director
Tel: +972-2-999-3881
debbie.benstein@ebizmobility.com


OneTouch Online Purchasing and eBIZ.mobility are trademarks or registered trademarks of eBIZ.mobility LTD.

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©Copyright 2004-2010 eBIZ.mobility LTD. All rights reserved.
OneTouch Online Purchasing, and the OneTouch Online Purchasing logo, and
Federated Payment are trademarks or registered trademarks of eBIZ.mobility LTD.
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